Inventor Les - having brought the guitar into production in collaboration with Gibson - appeared to be a suitable endorser. ![]() In typical Gibson style, it appeared to be a classy, upmarket instrument - not too out of place among its range of finely crafted archtop jazz guitars and flat-top acoustics.Īttempting to build upon renaissance man Les Paul’s fame as a jazz-pop artist of the 1930s and 1940s, Gibson established him as the name and face of its fledgling instrument. ![]() The Les Paul Model sported two cream-coloured soapbar P-90 pickups, a trapeze tailpiece, a bound carved maple top, a solid mahogany back and a one-piece mahogany neck with a bound Brazilian rosewood fingerboard, and was finished in gold as standard. In the 1950s, Paul's popularity as an artist waned and the Les Paul Model sales rapidly followed suit “The Les Paul Model is a unique and exciting innovation in the fretted instrument field you have to see and hear it to appreciate the wonderful features and unusual tone of this newest Gibson guitar.” “Designed by Les Paul - produced by Gibson - and enthusiastically approved by top guitarists everywhere,” read the advertisement. Hot on the heels of Fender’s 1950 Broadcaster and Esquire releases, Gibson debuted its own solidbody electric in 1952.
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